How rising coffee startup Blue Bottle reinvented an ancient tool
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At San Francisco-based Blue Bottle, the most dominant company of coffee’s “third wave,” a trend that reframes coffee in an artisanal vein like wine, this has meant eschewing coffee machines entirely when it comes to its non-espresso coffee. “There’s a belief that we’re just doing pour over because we want you to wait longer,” says Michael Phillips, Blue Bottle’s director of training. The Blue Bottle drippers favor a single hole and have a unique pattern of ridges..
At San Francisco-based Blue Bottle, the most dominant company of coffee’s “third wave,” a trend that reframes coffee in an artisanal vein like wine, this has
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