Stanley cup craze: Why all the frenzy over these colossal tumblers?

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The giant Stanley tumblers you see all over social media are flying off the shelves, with some people even camping out overnight to snag the Quencher water bottlesbut why? NBC’s Savannah Sellers looks into the hysteria over a cup for TODAY.

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When did Stanley cups become popular? Drink tumblers make viral craze

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Stanley cup craze: What is it?

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How the Stanley cup craze has become a viral sensation

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Shoppers scramble to purchase limited-edition Stanley cups selling

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What's behind the Stanley cup craze?

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