P&G raised prices 10%, and the volume of products sold fell more than expected - MarketWatch
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P&G's stock fell as the company raised prices even more, leading to a bigger-than-expected decline in shipment volume.
Procter & Gamble to raise prices of more household goods as supply
Page 25 – Humble Student of the Markets
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Consumer giants including PepsiCo, Coca-Cola and Procter & Gamble