Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

We discovered Dewalt, Craftsman, and Stanley tape measures being advertised with blade “reach” instead of “standout.”

Is This CRAFTSMAN (CMCF82OD2) A DeWALT Rebrand?

CRAFTSMAN PRO-11 16-ft Tape Measure in the Tape Measures department at

CRAFTSMAN PRO-11 16-ft Tape Measure in the Tape Measures department at

Best Tape Measure? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Pro Reach 30 ft Tape Measure

Tape Measure Reach vs. Standout Explained in One Image

DEWALT 100 ft. Steel Auto-Rewind Long Tape DWHT34201 - The Home Depot

DEWALT 300 ft. Open Reel 1/2 in. Fiberglass Long Tape DWHT34038 - The Home Depot

Dewalt 9-Foot Pocket Tape Measure is Amazingly Convenient

Best Tape Measure? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

DeWALT 1/8 in. x 25 ft. Blade Tape Measure at Tractor Supply Co.

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

Why the whole internet is talking about this new Dewalt Tape Measure