Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot : The Salt : NPR
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Launched in 2010, the multifunction cooker became a sleeper hit last year. That's when its maker harnessed the enthusiasm of owners – self-dubbed "addicts" – to spread the word online..
Launched in 2010, the multifunction cooker became a sleeper hit last year. That's when its maker harnessed the enthusiasm of owners – self-dubbed addicts – to spread the word online.
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