Mrs. Stewart's Bluing Advertising Ephemera: (1940) Manuscript 

Mrs. Stewart's Bluing, Minneapolis, Minnesota - 1940 - "Safe, Even for Baby Things": A group of 1930s ephemera advertising Mrs. Stewart's Bluing, a bleach product used in the home for a variety of purposes including: laundry and stain removal; softening water; household cleaning and sanitizing; and lime removal. Marketed to American housewives in search of safe, economical and labor saving products. The grouping includes the following items: "Mrs. Stewart's Home Laundry Guide". Minneapolis: Luther Ford and Co., 1940. Booklet (11.25" by 8.5"), eight unnumbered leaves, illus., printed in blue and red, stapled at head. Includes specific instructions for stain removal of different substances (urine, tea, etc.). "How do You Keep Your Linens Looking So Lovely?" [Minneapolis: Luther Ford and Co., 1940]. Single leaf (6" by 6.25"), printed in blue. Advertises Mrs. Stewart's Bluing in the form of a housewife giving other housewives advice. Printed mailing card for requesting Mrs. Stewart's Bluing from a local grocer. Green card printed in blue measuring 3" by 5". [Minneapolis: Luther Ford and Co., 1940]. Typewritten advertising letter for Mrs. Stewart's Bluing, written to new mother and pitching the product as a safe family cleaner. [Minneapolis: Luther Ford and Co., 1940]. Single leaf (11" by 8.5"), printed in blue, illus. All items contained in original contemporary illustrated envelope with typewritten address, measuring 6" by 9" Very good. Some minor toning, short tears, wear to original envelope. - Mrs. Stewart's Bluing Advertising Ephemera

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