Star Wars: A Merchandising Empire
Price: $ 78.00
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In 1977, Star Wars: A New Hope, the first installment on George Lucas’s famous Star Wars film series, became one of the biggest box office hits of all time. It also gave rise to an innovative mass-marketing campaign for toys and other products that became an industry model.
Luke Skywalker (Dark Empire) (69883), Star Wars Merchandise Wiki
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