Mattel Reclaims its Rights to Disney Barbies from Hasbro

Back in 2016, the famous Barbie brand Mattel lost its lucrative license to represent Disney characters (particularly Disney princesses) as Barbie dolls. The company Hasbro took the license instead, causing an upset in the Mattel company (and a loss of a $440 million income source, according to the Wall Street Journal) alongside a new challenge

Sales jump secures Lego's crown as world's biggest toymaker

Mattel and Disney Renew Partnership to Launch Re-Imagined Princess Dolls - Inside the Magic

Barbie-maker Mattel fires boss after firm reports plummeting profits, Business

Mattel (Creator) - TV Tropes

Mattel wins back rights to 'Frozen' and Disney princess toys from rival Hasbro

Mattel originally lost the Disney Princess license by making too many cheap, low quality dolls. But their 2023 lineup has the same problems as Hasbro; molded tops, little articulation, not movie-accurate. How

After “Barbie,” Mattel Is Raiding Its Entire Toybox

Mattel CEO on reclaiming Disney princess rights: This was a great win for the company

Barbie may not be out of the closet yet, but her fans sure are

Hasbro Loses Rights to Produce Disney Princess Dolls

Mattel loses production rights for 'Frozen' toys to Hasbro

Hasbro Loses Rights to Produce Disney Princess Dolls