Planters Kills Mr. Peanut in Super Bowl Ad, and Brands React

Brands like Chips Ahoy and Oscar Mayer are tweeting about the strange death of Mr. Peanut, likely in an effort to capitalize on the viral trend.

Mr. Peanut's death and the strangeness of brands co-opting dark humor

IHOb and Dead Mr. Peanut: The Art of the Iconic Brand Flex

If Mr. Peanut Has to Go, Why Does the Gecko Get to Live? - WSJ

The Mr. Peanut Super Bowl commercial lit up Twitter, but it could still backfire

Planters' ad agency VaynerMedia explains why it killed off Mr. Peanut

I hope Mr. Peanut is honey-roasting in hell

The death of Mr. Peanut draws negative response from The Peanut Shop

Avengers: Endgame Inspired Mr. Peanut's Death in Planters' Super Bowl Commercial

Iron Man's Death in Avengers: Endgame Inspired Planters to Kill Off Mr. Peanut

Mr. Peanut is Officially Dead

Planter's Social Media Brings Mr. Peanut to New Audience, by Zoomph