P&G to enter new product category

Procter & Gamble is set to enter new product category as it steps up innovation efforts as it looks to ‘move the needle’ on slow sales growth..
FMCG brand is planning to enter new product categories in a bid to ‘move the needle’ on sales.

Solved Marketing Strategy Proctor & Gamble (P&G) produces 21

P&G raises sales forecast on price hikes, sees volumes fall

A Portfolio of Daily-Use Products

Administrative Sciences, Free Full-Text

P&G to sell directly to customers on Web site

Procter & Gamble (PG): Porter's Five Forces Industry and Competition Analysis - Hivelr

Procter & Gamble Co-A Brief Discussion of P&G.

Despite price hikes, well known P&G brands like Tide and Crest continue to sell

Strategy Study: How Procter & Gamble Went From Soap And Candles To Multinational Giant

Procter & Gamble