Modern Marketing Mix Modeling (MMM) - Recast
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Marketing Mix Modeling (sometimes known as Media Mix Modeling, or simply MMM) has been rising rapidly in popularity in the last few years as marketers who have come to rely on digital-tracking methods like multi-touch attribution are grappling with the implications of reduced ability to track people across the internet due to regulations like GDPR … Modern Marketing Mix Modeling (MMM) Read More »
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