General Mills introduces new Yoplait yogurt brand in glass jars

The yogurt category is filled with various styles, including Greek, Australian, Icelandic and Asian. Now General Mills is adding a French-style to the dairy case. The Minneapolis-based food processor and Yoplait licensee has launched a new whole-milk yogurt in its Yoplait line. Oui by Yoplait is a cup-set yogurt packaged in 5-ounce glass jars (or “pots,” as the company calls them). The lid is foil, like that found on other Yoplait products. In statement, David Clark, president of U.S. Yogurt at General Mills, said "Oui . . ..

Milk and cultures are poured into a cup where they culture for eight hours.

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