BioSteel gets hockey fans to trade in their Gatorade bottles » Strategy
Price: $ 7.50
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An exchange program in sports stores is tied to the NHL’s trade deadline, aiming to capitalize on increased visibility offered by the brand’s new league sponsorship.
Trade in your Gatorade bottle for a new free BIOSTEEL squeeze
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Trade in your Gatorade bottle for a new free BIOSTEEL squeeze
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