Big box guerilla marketing - Core77
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In 2004 Paris' City Transit Authority, the RATP, ran ads proclaiming "One New Bus Per Day" and showing a playful (and presumably Photoshopped) photo of an enormous cardboard box with a bus on the side. Recently Dutch creative agency Ubachswisbrun JWT took this concept a step further, by actually making
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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business: Jay Conrad Levinson, Jeannie Levinson, Amy Levinson: 0046442785914: : Books
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